Effective date: October 1, 2026
STS Firearms, a division of Superior Tool Service (“STS Firearms,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains what personal information we collect when you visit stsfirearms.com (the “Site”), buy accessories, request our services, or contact us, and how we use, share, and protect it.
STS Firearms is located at 722 E Zimmerly St, Wichita, KS 67211. By using the Site, you agree to the practices described in this policy.
Information We Collect
We collect information you give us directly and information collected automatically when you use the Site.
| Category | Examples | When it is collected |
|---|---|---|
| Contact details | Name, email address, phone number, company | Placing an order, submitting the Contact Us form, requesting a quote |
| Billing and shipping details | Billing address, shipping address | Checkout |
| Payment information | Card number and payment details | Checkout; processed directly by our payment processor, [Processor Name]. We do not store full card numbers. |
| Order details | Products purchased, order amounts, order history, service requests | Checkout and service requests |
| Communications | Messages, questions, and attachments you send us | Contact forms, email, phone |
| Device and usage data | IP address, browser type, device type, pages viewed, time on page, referring site, approximate location (city/region) | Automatically, through cookies and Google Analytics |
When you request firearm services or purchase items that are subject to federal or state regulation, we may also collect information required by law, such as the details needed to complete transfer records under our Federal Firearms License (FFL).
How We Use Your Information
We use personal information to:
- Process, fulfill, ship, and support your orders and service requests
- Process payments and prevent fraudulent transactions
- Respond to questions, quote requests, and customer service inquiries
- Send order confirmations, shipping updates, and other transactional messages
- Understand how visitors use the Site so we can improve its content, products, and performance
- Comply with federal, state, and local laws, including recordkeeping required of FFL holders
- Protect the security of the Site, our customers, and our business
We do not sell your personal information.
Cookies and Google Analytics
The Site uses cookies, small text files stored on your device, to keep items in your cart, remember your preferences, and measure Site traffic.
We use Google Analytics, a web analytics service provided by Google LLC, to understand how visitors find and use the Site. Google Analytics collects data such as pages visited, time spent on pages, device and browser type, referring websites, and approximate location derived from your IP address. Google processes this information according to its own Privacy Policy and explains its practices in How Google uses information from sites that use its services.
You can control cookies and analytics in these ways:
- Install the Google Analytics Opt-out Browser Add-on
- Block or delete cookies in your browser settings (some Site features, like the cart, may not work without them)
- Use your browser’s “Do Not Track” or Global Privacy Control setting where supported
Advertising and Social Media Pixels
We may use advertising tools such as the Meta Pixel (provided by Meta Platforms, Inc., the owner of Facebook and Instagram) to measure how our ads perform and to show our ads to people who have visited the Site. A pixel collects information such as pages viewed, products added to a cart, purchases, device and browser details, and IP address, and shares it with the advertising partner. Meta uses this data according to its Privacy Policy.
If we use these tools, you can limit how your information is used for advertising:
- Adjust your Facebook ad preferences
- Opt out of interest-based ads through the Digital Advertising Alliance
- Block third-party cookies in your browser or turn on Global Privacy Control
How We Share Your Information
We share personal information only as needed to run our business and as required by law:
- Payment processors ([Processor Name]) to process your payments securely
- Shipping carriers (such as USPS, UPS, or FedEx) to deliver your orders
- Service providers that host, maintain, and secure the Site, including our website hosting provider, Google (analytics), and, if we use advertising pixels, advertising partners such as Meta
- Government authorities when required by law, such as records and reporting required by the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), or to respond to a subpoena, court order, or other legal process
- Business transfers if STS Firearms or Superior Tool Service is involved in a merger, acquisition, or sale of assets
Our service providers may use your information only to perform services for us. We do not sell or rent your personal information to third parties for their marketing purposes.
Data Retention and Security
We keep personal information only as long as needed to fulfill orders, provide customer support, and meet legal, tax, and accounting obligations. Records required under federal firearms regulations are retained for the periods the law requires. Google Analytics keeps event-level data for 2 months and user-level data for 14 months, then deletes it automatically.
We use reasonable administrative, technical, and physical safeguards to protect your information, including SSL encryption on the Site. Payments are handled by our payment processor, which is responsible for securing card data. No method of transmission over the internet is 100% secure, so we cannot guarantee absolute security.
Your Privacy Rights
Depending on where you live, you may have the right to:
- Access the personal information we hold about you
- Correct inaccurate information
- Delete your personal information, subject to legal recordkeeping requirements
- Opt out of the use of your information for targeted advertising
- Opt out of marketing emails at any time using the unsubscribe link
Residents of certain states, including California, Colorado, Connecticut, Virginia, Texas, and others with consumer privacy laws, may have additional rights. We will not discriminate against you for exercising any of these rights.
To make a request, contact us using the information below. We will verify your identity before responding and will reply within the time required by applicable law. Some information, such as records we must keep under federal firearms law, cannot be deleted.
Children’s Privacy
The Site is intended for adults. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us information, contact us and we will delete it.
Third-Party Links
The Site may link to other websites, such as our Facebook and Instagram pages. We are not responsible for the privacy practices of those sites, so please review their policies.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page and update the effective date above.
Contact Us
If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us:
STS Firearms, a division of Superior Tool Service 722 E Zimmerly St Wichita, KS 67211 Phone: 316.945.8488 Online: use our contact form